India’s nascent branded residences sector is witnessing rapid growth as luxury hotel chains such as Marriott, ITC Hotels expand their footprint across premium locations like Mumbai, Delhi NCR, Bengaluru, Chennai, Goa, Coorg, and Chikmagalur.

ITC is evaluating villa developments under its Storii brand, while Marriott is actively working on projects through its 15 sub-brands. A flagship Westin Residences project with Whiteland Corporation, expected by 2031, will be the brand’s largest globally, with units starting at Rs 6.5 crore. Radisson has plans for projects in Jaipur and Goa, leveraging global experience to integrate hotel-grade services into residential properties.

Wyndham is exploring mid-scale branded residences in India, inspired by its European success. Italian lifestyle and fashion brands are also entering the space.

Deepak Jain of Mayfair Consultants and Nandivardhan Jain of Noesis Capital Advisors reported rising feasibility studies and project interest. With India holding eight percent of Asia’s USD 60 billion branded residence market, the sector is expected to grow 60 percent over five years, driven by high-net-worth individuals and NRI demand.