PVR Cinemas has forayed into the customised cleaning and disinfecting services business under its newly-launched vertical V-Pristine.
Through V-Pristine, PVR Cinemas will provide its solutions to both commercial and residential segments, extending the same quality and standards that the customer is used to at its premium cinema halls.
The company expects to cater to the growing demand for safety and hygiene products and services in the wake of the COVID-19 pandemic.
The company focused on its strength and launched several new initiatives which were out-of-the-box, such as microwave popcorn 'Popmagic', which PVR is now retailing on e-commerce platforms like Amazon, Swiggy and Zomato.
It has also launched a cloud kitchen business and served its customers through online aggregators. Currently, V-Pristine is available in Delhi-NCR and has covered over 1,000 residences and offices in the first phase of trials covering six months.
The company now aims to expand the services to Bengaluru, Hyderabad, Chennai, Mumbai and Kolkata shortly.