Phoenix Kothari Footwear, a joint venture between Chennai-based Kothari Industrial Corporation (KICL) and Taiwan’s Evervan Group, has charted out plans to invest Rs 5,000 crore to establish non-leather footwear factories in Eraiyur and Karur, Tamil Nadu. By 2027, the company aims to produce 200 million pairs and generate employment for to the tune of over 50,000. 

This investment is in addition to Rs 1,761 crore by JR One Footwear, another joint venture with Taiwan’s Shoetown Group, for Crocs footwear in Perambalur, where two million pairs have already been manufactured for the domestic market. The company will sign an MoU with Taiwan’s Shoetown on 26 February, 2025.

Moreover, Phoenix Kothari Footwear has plans for a 400-acre industrial park in southern Tamil Nadu for footwear and ancillary industries.

Additionally, KICL is setting up a drone academy in Madurai, while its 20-acre land in Telangana will be repurposed for industrial use.