Raymond has carved out a fast moving consumer goods (FMCG) group to extend the apparel brand to over a dozen personal and home care products. The new division will house Raymond products, along with new brands spread across skin and hair care segments.
Raymond is clear that it will have premium positioning so that it doesn't cannibalise other brands in its portfolio such as Park Avenue, which is present in almost a dozen categories such as beer shampoo and deodorants.