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Real Innerspring Technologies proposes expansion plan

Friday, 30 Aug 2013

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Real Innerspring Technologies (RITL), the Indian licensee for global mattress brand, King Koil, is planning to expand its business in the next 4-5 years in the country.

For the proposed plan, the company is likely to invest Rs 400 crore, including setting up of three new manufacturing plants. It will introduce the King Koil brand to 300 to 450 multi-brand outlets in 2013. Moreover, it will open 13 dedicated outlets this year.

The company is scouting around for a location in South India to set up the plant, preferably in Karnataka by next year.

Meanwhile, RITL is currently producing mattresses at three facilities located in Mumbai, Noida and Rudrapur, which have a total capacity of one lakh mattresses per year.