TCL Corporation, the Chinese consumer electronics firm, has teamed up with the government of Andhra Pradesh for setting up a new manufacturing facility in Tirupati.
According to the company’s announced plans, it will introduce several smart entertainment solutions in the Indian market to fulfil the evolved entertainment sensibilities of the growing young consumer base.
The company is aiming to disrupt the premium home entertainment segment by introducing India's first Google-certified Android QLED TV on Amazon.in.
The announcement also marks the company's long-term vision of building localised capabilities in order to better cater to the growing market demand for home entertainment solutions across the country.
The unit in Tirupati will enable TCL to actively contribute towards the "Make in India" initiative by generating substantial employment opportunities for the country's young workforce.
The firm has also tied up with large offline electronics retailers such as Croma, Reliance Digital and Vijay Sales, as well as major regional channel partners to build a robust, pan-India sales and distribution channel.