Decathlon India has plans to ramp up local sourcing to Rs 25,020 crore (USD three billion) by 2030, up from the current Rs 4,000 crore (USD 480 million). Alongside this expansion, the company aims to create three lakh direct and indirect work opportunities across India’s production ecosystem.

On the occasion of completing 25 years in India, CEO Sankar Chatterjee told CNBC-TV18 that Decathlon aims to raise local sourcing from 70 percent to 90 percent, while tripling its overall production output. The company plans to expand its retail presence from 55 cities to over 90 cities and double its retail footprint across online and offline channels.

Decathlon is also diversifying its product categories to include footwear, wellness, fitness, and technical gear, while focusing on niche segments like horse riding and road cycling. Chatterjee highlighted Decathlon's commitment to frugality, accessibility, and partnership-led growth. The company also expects the India-EU Free Trade Agreement (FTA) to support its export ambitions, given its strong European market presence and ongoing investment in talent and component development within India.