Engineering and technology firm Honeywell plans to introduce sector-specific products under Impact brand, which caters to the Ministry of Micro, Small and Medium Enterprises (MSME) segment, offering focused solutions for the diverse market.

Impact by Honeywell currently offers a wide range of applications across building technologies, fire safety, electrical safety, energy management solutions, industrial sensors, and personal protective equipment (PPE). As part of the strategy, its focus areas are retail, quick service restaurant or hospitality, small industrial MSMEs and the broader building space.

The company currently has several new products in the launch phase. It recently launched android-based point-of-sales machines, and new products in the cameras space. It is also launching certain software products.

Impact by Honeywell has established a presence across 50 cities, with Delhi NCR, Mumbai, Pune, Bangalore, and Chennai, and is aiming to expand to 80 new locations. It has also created foothold in tier-II markets like Ahmedabad, Kochi, Chandigarh, Lucknow, and has plans to penetrate tier-II and tier-III market landscape over the next two years.

The brand has a network of 80 distributors, and a team of over 100 individuals, with several engineers working on innovation, research, development, and delivery of quality solutions.