ITC Hotels has launched Welcomhotel Prayagraj in Uttar Pradesh, marking its seventh property in the state.

The hotel will operate under a management contract, aligned with ITC’s asset-right strategy, and strengthens the brand’s growing presence across North India.  Strategically located near the sacred confluence of the Ganga, Yamuna, and Saraswati rivers, Welcomhotel Prayagraj blends traditional charm with contemporary sophistication. The hotel offers 60 spacious rooms and suites, providing sweeping views of the city’s historical landscape.

According to the company, the property is designed to cater to both business and leisure travellers and is poised to become a leading venue for destination weddings, corporate conclaves, and intimate events with its versatile indoor and outdoor banqueting facilities.