JSW One Platforms, the B2B e-commerce arm of the JSW Group, has entered the unicorn club with a post-money valuation of US one billion following a Rs 340-crore fundraise. The latest investment round saw participation from Principal Asset Management, OneUp, and JSW Steel, the conglomerate’s flagship company.

This marks a more than threefold jump in valuation since its previous funding round in April 2023, when it raised Rs 205 crore from Japan’s Mitsui & Co. The newly raised capital will be directed towards strengthening JSW One Platforms’ national supply chain in the steel and cement sectors. The company also plans to expand its distribution and logistics footprint across India and scale its fintech and NBFC verticals.

These moves are expected to enhance credit accessibility for MSMEs, a sector the platform is focused on empowering.The company aims to simplify procurement and accelerate growth for over five lakh building and manufacturing MSMEs across the country. By offering quality materials, timely delivery, and tailored credit solutions, JSW One Platforms seeks to become a reliable sourcing partner for small businesses navigating India’s industrial and construction landscapes. The company’s tech-enabled marketplace model, coupled with JSW’s manufacturing strength, aims to disrupt traditional supply chains and introduce efficiencies for small-scale buyers.

The fresh capital is expected to fast-track these ambitions and consolidate JSW One’s position in the B2B e-commerce ecosystem. With this latest milestone, JSW One Platforms reinforces its strategic role in supporting the backbone of India’s industrial economy and signals a growing investor appetite for digital-first, infrastructure-focused platforms.

Parth Jindal, Chairman of JSW One Platforms, stated, “We're solving critical pain points by combining our tech-led distribution model with JSW Group's strength in manufacturing. We are well-positioned to fulfil the ambitions of India's expanding MSME sector.”