Michelin has launched its first Michelin Experience Store in India, in partnership with Bharat Tyres. Located in Adgaon on the Mumbai-Agra highway near Nashik, the store is the largest Michelin facility in the country, covering over 25,000 sq. ft.

The premium outlet sets a new standard in tyre retail and car care services, offering an immersive brand experience. The store features the Michelin Wall, showcasing the company’s global legacy, and the Heritage Wall, celebrating the partnership between Michelin and its local dealer. A dedicated Display Zone highlights Michelin’s innovations in electric mobility, materials science, and environmental sustainability.

Comprehensive services include paint protection film (PPF) coating, precision wheel alignment, advanced balancing, innovative puncture repair, professional detailing, and a variety of car accessories. The car wash facility uses reverse osmosis (RO) water to minimize wastage, reflecting Michelin’s sustainability commitment.

Shantanu Deshpande, Managing Director of Michelin India, said, “The sole purpose of this store is to go beyond traditional tyre retail and provide customers an immersive experience of the brand, of our dealer partners and of the technological prowess of our tyre solutions that are safe and sustainable.”