Multiplex operator PVR Inox is planning to add 150 screens at an investment of Rs 500 crore in the next financial year. With this, the company seeks to expand its premium and luxury cinema formats. On 30 November, 2023, it launched its second Maison cinema at the Jio World Plaza in Mumbai.

The new Maison cinema boasts two Insignia screens, one IMAX screen equipped with laser technology, and three premiere screens. In addition, the company is likley to introduce premium formats in tier-two and three cities. As part of overseas expansion plans, PVR Inox seeks to add more screens in Sri Lanka. Given the response to its first screen in the capital of the island nation, it is also intends to increase more properties.

In December, 2022, PVR Inox tied up with French exhibitor CGR Cinemas to bring its high-end immersive cinema experience (ICE) Theaters format to the country. It includes side panels that along with the main screen, create a peripheral vision, giving a sense of enhanced immersion with a background contrast of colours and motion.

Overall, the company operates 1,711 screens at 359 properties across 114 cities, including its property in Colombo.