DLF Brands has forayed into the home furnishing segment.
The company aims to launch 30 home solution stores under the brand name 'Pure
Home + Living' in the next three years at an investment of Rs 200 crore.
The first Pure Home+Living store has been opened at DLF Place Mall in Delhi
having an area of 20,000 sq ft. The company plans to set up another five to six
stores in Delhi and Mumbai each and three in Bengaluru. The brand also plans to
enter cities like Hyderabad, Chennai and Pune among others.