Myntra has set up a fulfilment centre in Kolkata, West Bengal and strengthened its supply chain network across the country ahead of the upcoming festive season.

Myntra has added one FC, three mother hubs, 12 satellite hubs and 171 distribution centres to enhance capacity significantly for higher storage volumes and optimise last-mile deliveries further.

The Flipkart group company will host its Big Fashion Festival from 3-10 October 2021 and expects about 1.1 million first-time shoppers to participate in the sale.

The new FC in Kolkata is spread over two lakh sq ft and designed to store up to 45 lakh items. It will create employment opportunities for about 2,500 people to begin with.

This facility also serves as a hub for the eastern region which is an important market for Myntra with its mature fashion shopper base.

With this expansion, Myntra now has a total of five FCs -- Binola, Bilaspur, Bhiwandi, Bengaluru and Kolkata -- spread across an area of over 11 lakh sq ft in total. Two of these are also solar power-enabled.

With this addition, the total 30 mother hubs in India will have about 10,000 staff. Since the previous edition of Big Fashion Festival, Myntra has added 171 new last-mile distribution centres across the country, taking the total count to 1,330.