Kia Motors India is setting up an experience centre in Gurugram, Haryana, as it seeks to make Indians familiar with the Kia brand.

The experience centre will be called Smart Beat. It will be like the BEAT 360 brand experience centre in South Korea. In India, it will be a Smart Beat 360. The experience centre in India will be set up by the company and augment whatever Kia Motor dealers do.

BEAT 360 is Kia’s first brand experience space that opened in June 2017 offering insights into the Kia brand philosophy. It comes with a café, garden with a putting zone, music lounge and salon, with all of these communicating something about Kia Motors.

There are three-themed spaces connected by a ‘K-Monument’ and a circular track, which allows visitors to explore Kia cars. Kia Motors India is planning a start production and commercial launch sometime between July and September 2019 with trial productions at midway of the mid SUV SP 2i’.