German appliance maker BSH Home Appliances is expanding its presence in India’s small domestic appliances market, introducing mixer juicers, air fryers, and floor care products while strengthening its retail footprint. BSH, known for premium home appliances, sees rising incomes and demand for high-performance products driving growth.

Segments like front-load washing machines, cooling appliances, and dishwashers are gaining traction. BSH has been recording upper double-digit percentage growth year-on-year and aims to sustain this momentum. Currently, BSH operates 83 Bosch stores and 20 Siemens stores in India and plans to expand into 100+ cities. Its brand portfolio includes Gaggenau for luxury consumers and Bosch & Siemens for mainstream premium buyers. Another key focus is the dish care segment, where dishwasher penetration is just 0.3 percent in India.

Since 2014, BSH has been locally manufacturing laundry care products in Chennai, expanding to cooling appliances in 2021. To reduce dependency on global supply chains, local sourcing has reached 75 percent, with key materials like steel and plastics procured from Indian suppliers.